Terms of Service

01About these terms

These Terms of Service (the “Terms”) are an agreement between you and BRANDGILLS VENTURES FZE, a free zone establishment registered at Office C1-1F-SF5006, Ajman Free Zone C1 Building, Ajman, United Arab Emirates (“BrandGills”, “we”, “us”). They apply when you visit brandgills.ai, create an account or use any part of the BrandGills platform (the “Platform”).

By creating an account or using the Platform, you agree to these Terms, our Privacy Policy and our Refund Policy. If you don’t agree, please don’t use the Platform.

02Who can use BrandGills

You must be at least 18 years old and able to enter into a binding contract. If you sign up for a brand, you confirm you have the authority to act for that business.

Creators are individuals who publish content on social media. Brands are businesses that want to work with creators. Some features are only available to one of these account types.

03Your account

• Give us accurate, current information and keep it up to date, including the social accounts you connect.
• Keep your login details private. You’re responsible for activity on your account.
• One person or business per account. Don’t create accounts for someone else without their permission.
• We may ask you to verify your identity or business. Verified badges show we’ve checked certain details; they aren’t a guarantee of performance.

04How the Platform works

BrandGills is a marketplace. Brands post campaign briefs or invite creators; creators apply or accept invites; both sides agree terms in chat and sign an agreement on the Platform.

The collaboration itself is between the brand and the creator. BrandGills isn’t a party to it, except for holding and releasing payments as described below. Creators work as independent contractors, not as employees or agents of BrandGills or of the brand.

05Campaigns, applications and agreements

• Briefs must describe the deliverables, dates and fee honestly. Don’t post briefs for products or services you can’t legally promote.
• An agreement on the Platform sets out the deliverables, deadlines, usage rights and fee. Once both sides accept it, it binds them.
• Changes to an agreement must be accepted by both sides on the Platform.

06Payments and secured funds

When a brand and a creator sign an agreement, the brand pays the agreed fee to secure the collaboration. We hold that amount until the brand approves the content, then release it to the creator’s BrandGills wallet.

• Prices and payments are in UAE dirhams (AED) unless shown otherwise. Any fees are shown before you pay.
• Payments are processed by third-party payment providers. Their terms also apply to the payment.
• Prices may not include VAT or other taxes. Each user is responsible for their own taxes on what they earn or spend.
• Arranging payment outside the Platform for a collaboration that started on BrandGills isn’t allowed.

07Approvals, revisions and disputes

Brands review delivered content within the review period shown in the agreement. A brand may ask for the revisions the agreement allows. If the brand doesn’t respond within the review period, the content may be treated as approved and the payment released.

If the two sides can’t agree, either can open a dispute. We’ll review the agreement, the messages and the content on the Platform and decide how the secured payment is released or refunded. Our Refund Policy explains the possible outcomes.

08Plans and credits

Some features need a paid plan or credits. What each plan includes, how long it lasts and how it renews is shown when you buy it. Credits have no cash value, can’t be transferred and may expire as described at purchase. Refunds follow our Refund Policy.

09Content and intellectual property

• Creators keep ownership of the content they make. The brand gets the usage rights set out in the agreement, for the period and channels stated there.
• You give BrandGills a non-exclusive, worldwide, royalty-free licence to host and display what you upload (such as profile details, media kits and portfolio work) so we can run the Platform.
• Only upload content you have the right to use. The BrandGills name, logo and software belong to us and may not be copied without permission.

10Rules for everyone

When using BrandGills, you agree not to:

• buy or use fake followers, likes, views or engagement, or misstate your audience;
• post sponsored content without the disclosure that the law and the social network require;
• promote anything illegal, misleading or harmful, or that breaks a social network’s rules;
• harass, threaten or discriminate against anyone;
• scrape, copy or reverse-engineer the Platform, or interfere with how it works;
• use another person’s account or share yours.

11Creator responsibilities

Creators are responsible for holding any permits or licences they need to publish paid content, including advertising permits required in the UAE, and for following the advertising rules of the countries they publish in.

12Suspension and closing accounts

You can close your account at any time from your settings or by emailing us, once any open collaborations are finished or cancelled.

We may suspend or close an account, remove content or hold payments while we investigate, if we reasonably believe someone has broken these Terms, the law or another user’s rights. Where we can, we’ll tell you why.

13Disclaimers

We work to keep BrandGills running smoothly, but the Platform is provided “as is” and “as available”. We don’t guarantee that you’ll land a collaboration, reach a result, or that the Platform will always be error-free. We don’t check every brief, profile or piece of content, and we aren’t responsible for what users publish.

14Limitation of liability

To the extent the law allows, BrandGills isn’t liable for indirect or consequential losses, such as lost profits, lost data or reputational harm. Our total liability to you for any claim about the Platform is limited to the fees you paid to BrandGills in the 12 months before the claim. Nothing in these Terms limits liability that can’t be limited by law.

15Indemnity

If someone makes a claim against BrandGills because of content you published, a brief you posted or your breach of these Terms or the law, you agree to cover the reasonable costs and losses that result.

16Changes to these terms

We may update these Terms as the Platform grows. If a change is important, we’ll tell you by email or on the Platform before it takes effect. Using BrandGills after the change means you accept the new Terms.

17Governing law

These Terms are governed by the laws of the United Arab Emirates as applied in the Emirate of Ajman. The courts of Ajman have jurisdiction over any dispute about them, unless the law gives you the right to bring a claim elsewhere.